Doe Deere: Queen of Unicorns

Doe Deere is the founder and CEO of the intense Lime Crime makeup brand. To Doe Deere, makeup is the practice of self-expression and freedom. The line was launched to support women’s feelings of what’s right in the moment, not what would “look best” or most “natural”. As a result, Lime Crime is a vibrant, bold, and intensely pigmented cosmetic product.

 

Doe Deere was raised in New York City, but native to Russia. She moved to the United States when she was 17. Now, she has established her home in the Los Angeles area. Doe originally had thoughts of becoming a musician, and did. She met her husband playing music, but always had a passion for makeup and hair. Her inspiration came from the time she spent in a band, and her dreams to create different lipstick colors, nail polishes, and eye shadows.

 

Entrepreneurship has always been in Doe’s life. At 13 years old, she sold temporary tattoos to her classmates. She marketed them to those classmates, and others, by wearing them. She also majored in fashion design in New York. This helped with color palettes, knowledge of what looked good, and the general sense that makeup and fashion go together. By 2004, Lime Crime was started. It first started on eBay for a DIY fashion line. There, colorful makeup ideas took off.

 

In 2008, the infamous Lime Crime makeup brand was born, and officially launched. The cruelty-free, mystic, and imaginative cosmetics took off digitally. In 2008, brightly tinted lipsticks were hard to find. Most stores did not even offer such colors. The colors offered were typically nude, or pink tones. Lime Crime offered self-expression that couldn’t be found in a store.

 

Lime Crime gives people the choice to be there selves. The Manifestation of colors tell a story to others. This brand has become a favored leader in digital and social spaces. It is also one of the very first brands to start digitally. They offer a wide range of color palettes, any color one could dream of. You can finally have the freedom you desire from standard makeup products. Let your mind go wild, try a blue unicorn lipstick, or blue smoke unicorn hair. The only thing holding you back is your imagination at Lime Crime. Learn more: https://www.facebook.com/doedeereofficial