Luiz Carlos Trabuco Cappi: Giving Way To A New President

Hundreds of banks are currently operating in Brazil, but only a few of them reached a high level of success. One of the most successful banks in Brazil is the Bradesco Bank, recognized as one of the largest in the country regarding assets.

The financial institution was established more than 90 years ago in the city of Marilia, but after their constant growth, the bank’s management has since moved the bank’s headquarters in Sao Paolo, one of the largest cities in Brazil. In the past, Bradesco Bank is known as the country’s top financial institution when it comes to the number of clients and the number of assets that they store. However, this distinction was later transferred to Unibanco and Banco Itau after the two banks merged in the year 2009. Because they are now sharing the same assets and clients, they easily defeated Bradesco Bank into having the distinction, but the Bradesco Bank has promised that they will be taking back this recognition. One of the approaches that the bank is focusing on would be the acquisition of smaller local banks and the partnership with other financial giants.

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It has been very tough for the management of Bradesco Bank to decide how they can easily beat the union of Unibanco and Banco Itau. However, the majority of the board has seen hope in the personality of Luiz Carlos Trabuco Cappi. They have seen how he works hard to reach the executive level, and they are amazed when hearing about his story when he was still starting with the company. As a child, Cappi wanted to work with the Bradesco Bank, and he would always tell his parents that he would like to become an employee of the bank someday. He managed to make this wish come true as he applied and became a bank clerk when he was only 17. Cappi tried to impress his superiors when he was given the job as a clerk, and because they believe in his perseverance to succeed, he was promoted to higher positions inside the company.

When he became the CEO of the Bradesco Bank, he focused on searching for new business partners that would help the Bradesco Bank go back on track. Has been thinking hard about any solutions, and he came up with the idea of partnering with HSBC Brazil. He knew that signing a partnership contract with them would change the company for the better, so Cappi started the talks with their executives, and he persuaded them to give into the contract. After months of persuasion, Cappi came out victorious, and HSBC Brazil was sold to the Bradesco Bank for $5.2 billion. This is one of the greatest achievements by Cappi, who would now have to leave his position as the company’s president because he has already reached the age of retirement. Octavio de Lazari Junior will replace him, and he believes that his successor will be continuing the good things he started, leading the company to new heights and attaining new achievements.

Source: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

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