When Lazaro de Mello Brandao announced that he was leaving his position as the president of Bradesco Bank, there was a lot of anticipation as to who would replace him. Having held the position for more than 25 years and steered the bank towards becoming the second-largest one in Brazil by market value, it was evident that whoever would take over from him had big shoes to fit in. That’s why it didn’t come as a shocker when the then CEO of the bank, Luiz Carlos Trabuco Cappi, received the position as President of Bradesco.
During his tenure, Brandao fostered a company culture of obtaining executives from the company’s existing ranks instead of seeking for talent elsewhere. That’s why it made sense that the chairman position was given to Luiz Carlos Trabuco Cappi after intensive private discussions among the executives.
Luiz Carlos Trabuco Cappi Background
Ever had of someone who has worked in one place their entire life? Luiz Carlos Trabuco Cappi is one of those people. He was born in Marilia Brazil in 1951. He started working in Bradesco bank at a tender age of 18 where he served as a clerk. During this time, he became a valued asset to the company as he performed his duties diligently in the position of a clerk. However, he could only work at a low service level as he lacked the necessary experience to take on bigger responsibilities in the company.This is what drove him to consider advancing his education after working in the bank for 15 years.
He joined the University of San Paulo in a bid to advance his education, and it is here that he pursued a business degree for four years. He worked hard and graduated with first class honors, an achievement that saw him receive sponsorship from Bradesco bank to advance his education. He joined the Sao Paulo University again and pursued education in socio-political science and a Ph.D. After this, he felt confident to handle bigger responsibilities at Bradesco.
The Bradesco bank received Luiz Carlos Trabuco Cappi warmly after advancing his education, and he was promoted from a clerk to the manager in charge of marketing. During his service at this time, he significantly boosted sales in the company and expanded its clientele base through the use of infomercials. Luiz Carlos Trabuco Cappi’s achievements led him to be promoted as the executive vice president of the bank in 1999, and later the chief executive officer. He later succeeded Lazaro Brandao as the president of Bradesco in March 2009.
Read more on economia.estadao.com.br
Luiz Carlos Trabuco Cappi’s Rise to Presidency
Luiz Carlos Trabuco Cappi became one of the four people that have ever held the position of presidency in the bank since its inception. Unlike most bank presidents who boast degrees in economics, administration, or accounting, Luiz Carlos Trabuco Cappi holds a philosophy degree from Sao Paulo University and post-grad degree in socio-political science. He came in when the bank’s market value stood at $30 million. His primary responsibilities were to improve the bank’s financial position and facilitate effective competition in the market.
He has managed the employ the organic growth strategy that focuses on offering friendlier interest rates to clients. During his tenure as president, he has also expanded the banks operations by opening 211 new branches. Currently, the bank has an average market cap of approximately $66 billion. Luiz Carlos Trabuco Cappi is a steering force that has seen the bank’s annual profits rise to 35% up from 26% when he was appointed as president.
He has had numerous achievements in Bradesco. He has successfully led the “Vote Christ” campaign and contributed to the modernization of the insurance market in Brazil.
Learn more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml