Jose Henrique Borghi: Succeeding in the Advertising Industry

Jose Henrique Borghi began his career in 1989 when he joined Ogilvy. Over the course of his career, Jose Henrique Borghi managed to work with other companies like the DM9/DDB, and he served as the Vice President at Leo Burnett.

From a young age, Jose was in love with advertising and his love led him to launch the BorghiErh Creative Intelligence in 2002. His company managed to gain tremendous success which caught the attention of the Lowe Agency.

BorghiErh and Lowe Agency were involved in many business discussions, and they later agreed to merge and form the BorghiErh/Lowe Agency. Jose and Ray are the principals managing the new company. BorghiErh/ Lowe gained great success in business and was ranked 3rd in the top agency competitions in Brazil.

To embrace the success of the Company the name was changed to MullenLowe Brazil. The management of the Company also changed, and Andres Gomes was appointed the Co-Chief Executive Officer of the company’s operations. Andres was previously serving as the Vice President of the Company’s operations in Rio de Janeiro. Jose Borghi continues to serve as the Chief Executive Officer of the MullenLowe Company.

The Company closed down its offices in Brasil and will focus their efforts on growing their offices in Rio de Janeiro and Sao Paulo.

Jose Borghi has worked business advertising with other companies like American Express, Asia Motors, Honda, Mercedes-Benz, and Parmalat. Jose has received various awards including the New York Festival, the Lion Cannes, Archive Editor, One Show, and Clios Awards. Jose has won the Advertiser of the Year at the 26th Edition of Sao Paulo Columnists Awards. He was also chosen as the Creation Professional at the Profession Contribution awards in 2009.

In 2017, Jose developed an offline advertising campaign for Fini, which is part of the Spanish Group Sanchez Cano.

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