Susan McGalla has managed to stand strong as one of the most successful female business leaders. She is worth listening to when she has something to say because she has been in a role that few women in business get to hold. She has become a business leader in a short time, and she has continued to be a very productive part of the retail clothing industry. McGalla is well known as a marketing expert.
She is highly sought-after in the business world because she has gotten great results. When she worked for American Eagle she was there for 15 years. The board of directors were very pleased with the returns on investment that this company would produce. Lots of people were interested in the American Eagle when Susan was a part of the equation. When she decided to depart from this company it was obvious because there was a breakdown in the structure of this business.
Revenues were not as high as profits were during the time they when Susan was a part of this company.
What this really shows is that Susan McGalla was excellent at managing the business. Everyone that sits in the CEO chair may not have the ability to successfully analyze risk and go forward with marketing techniques. Susan worked his way up so she was well aware of the business structure and the way that the business could operate more successfully.
She would be the one that would bring forth a business model that could be used to effectively transform the retail clothing industry for the youth. She did the same thing when she entered into the doors of Wet Seal as CEO. She created a space where the youth would be interested in the clothes that were being sold. What Susan did was make a complete focus
On the target market, and she has become very successful over the years at pushing retail clothing to consumers. She knows what the trends are, and it would behoove anyone that is trying to become a marketing executive to listen to her analysis the retail industry.
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